Marketing your business and the offered product and service is the only way to get your business in the race. Marketing helps people become cognizant of your product, understand its importance and get a knack of your product. To sum up, marketing a business is an inevitable need and hence, you must have a well-planned budget to pay for the related activities.

That said, marketing your business would require a lot of money. The cost is so high, it might consume all of your budget. Hence, if you are planning to use your working capital to fund the business marketing cost, drop the idea. Devise a separate marketing budget. Take a loan against securities and shares to acquire the required funding. The said loan is easy to avail, and can get you the required amount of funding without much trouble.

Why take a loan against securities and shares to fund your business marketing needs?
The cost of taking a loan can be claimed as tax rebate: The interest paid as loan would be considered as an expense and can be claimed as tax later on while filing annual ITR.
Taking a loan would ensure sufficient cash in hand without disturbing the working capital: Given the importance of working capital, it should be left untouched for the defined purpose: to meet the daily business related needs.
Availing a credit and paying it off on time would improve your business future loan eligibility: Lastly, taking credits and paying them back on time adds to your business future loan eligibility. Thus, if your business ever needs a collateral-free loan in future, they would be able to do that easily.

Also read this article, related to shares and securities: Why a Loan Against Securities is the Best Way to Finance Business Marketing